A new study into targeted ads has found that the mechanism of delivering such ads may be biased because fewer women than men were shown online ads that promised them help getting…
Tag: Targeted Ads
Twitter now lets marketers target audience using email addresses, user IDs
Twitter, on Wednesday, announced the introduction of new capabilities including email addresses and user ID based targeting under its recently launched Tailored Audiences programme for ad retargeting. Kelton Lynn, Revenue Product Manager,…
Facebook: we will reduce ads in your newsfeed as we know they are annoying!
Facebook has acknowledged that its ad targeting technology is annoying users and has confirmed that it will be upgrading its algorithm in a bid to improve the quality of the ads that…
Judge refuses to dismiss Google email scanning lawsuit
This is for the second time in a row that a federal judge has refused to outlaw a lawsuit against Google accusing the tech giant of improperly scanning customers’ email content to…