A new study conducted by Forrester suggests that Microsoft has evolved to become the most trusted consumer brand across generations. Forrester’s “TRUE brand compass research,” which is based on ‘TRUE’ brand resonance,…
Tag: Brand Value
Apple Inc. leapfrogs Coca-Cola to gain most valuable global brand title
According to the latest report by brand consultancy firm Interbrand Apple has outrivaled Coca-Cola to become the most valuable global brand of the year. Coca-Cola, which held the top position for the…