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#Web

Yahoo revamps website with infinite scrolling, read-it-later features

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Yahoo has completely redesigned its homepage introducing a more modern responsive design that scales across PC, tablet and smartphone screens and launched it in India, Singapore, Malaysia, Indonesia, Philippines and Vietnam.

The new design brings the revamped homepage in line with the US homepage, which was launched over a year ago.

“The philosophy is to get it right for one market and then scale it and replicate it across markets,’’ said I.M. Swaminathan, Director, Media Product and Business Operations, India & South East Asia, Yahoo!, in an interview with The Hindu.

This new homepage comes with a set of features including simpler navigation and endless scrolling, alongside a personalized section that is based on users’ surfing behavior.

“This is the starting phase of the renaissance. The idea is to make it entertaining and a daily habit,” added Mr. Swaminathan.

Yahoo has introduced a brand new look for the headlines, which come with summaries in easy-to-read snapshots. Users can browse through the top stories as per their convenience, save any story for reading it later and even delete stories from their view.

“The new Yahoo homepage has a cleaner look, is easy to use and lets you personalise the page to quickly find stories you like. A team of editors picks top stories, while our algorithms show the rest of the stories based on what you have clicked,” said Nitin Mathur, senior director and head of marketing, Yahoo India and Southeast Asia.

The homepage features a section that lets users view upcoming birthday from their respective Facebook account (when integrated), even though Yahoo has decided to block Facebook and Google sign-ins to use its services.

The redesigned homepage features the utility apps such as Yahoo! Weather, Finance and Flickr, offering seamless experience across platforms and devices. Similar to the earlier homepage, there is a search box, along with quick links to Yahoo properties while the Today Module is offered in a larger view.