Facebook woos mobile users with better personalisation options

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Facebook has introduced some mobile-friendly updates for Facebook profiles wherein users will be able to use a short looping video clip in place of a static picture. The update also incorporates enhanced privacy options.

“Today we’re starting to test the next step in an obvious evolution of profiles: profile videos”, Facebook notes in a blog post. “Soon, you’ll be able to film a short, looping video clip that will play for anyone who visits your profile.”

Having introduced this new feature, Facebook stresses that it is not neglecting static profile pictures. Through profile videos, Facebook is just offering a new way to express yourself.

In the static profile picture front, Facebook has introduced the ability to set a temporary profile picture that reverts to the old one at a specific time. This, Facebook says, will enable users to show their support for their favourite teams, events, social causes among other things.

“It can be a visual status update to let your friends know what’s going on in your life today, or it can be your statement of solidarity for a cause you feel strongly about”, Facebook says.

Privacy, as always, is again on the agenda and Facebook this time is offering what it claims are improved profile controls. Facebook users have always had the ability to control who is allowed to see a certain update or picture or message, but the social network is now making it even easier for you to see what others can view by introducing a new customizable space at the top of your profile.

Through this space you will be able to convey bits and pieces of information about you that you want people to know. You have the control of what information shows up there. You can now fill out the new, one-line ‘Bio’ field while also having the ability to highlight what’s important to you by choosing up to five Featured Photos to be showcased at the top of your profile.

While this space is visible to anyone who visits your profile, you have full control of what information appears here.

Facebook has revamped the mobile interface as well with profile picture and video taking center stage and will be shown in a bigger size to give you more real estate to show off what you can do with our new creative tools.

The roll out is not public yet and Facebook is testing out these features through a small number of iPhone users in the UK and California. Once the testing is over, it will be rolling out the features to more people soon.