Google all set to enter wireless carrier business, new report claims

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New reports suggest Google is all set to enter the wireless carrier business by selling its own wireless voice and data plans to U.S. consumers directly.

According to a report on the Information, citing three people with knowledge of the plan, Google will work as a Mobile Virtual Network Operator (MVNO) and use bandwidth purchased from cellphone carriers Sprint and T-Mobile. This will allow the search giant to save on huge costs associated with building its own network.

The project, codenamed “Nova”, which is being led by Google executive Nick Fox, is expected to be launched later this year, The Information said.

The report also notes that the software giant is developing new communication apps to go along with the service.
It isn’t clear yet as how Google plans to offer the wireless service, how much it will cost, when it will go on sale or which mobile device manufacturers, if any, have agreed to work with the search giant for its new service.

Representatives from Google, Sprint Corp. and T-Mobile are yet to comment on the report.