Snapchat rolls out new ‘community geofilter’ feature

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Snapchat on Tuesday rolled out a new feature dubbed ‘Community Geofilter’ that will let users create their own unique filters for any given location.

The move was announced through a blog post which read “Recently, we’ve had more and more Snapchatters ask us to help them create their own Geofilters — for marriage proposals, favorite cities and even birthday parties!”

Geofilters basically allows users to add specific location-based filters to their snaps. For example, a user will find different geofilters for a snap clicked in Manhattan as compared to a picture clicked in Brooklyn.

To check which geofilters the current location unlocks, users will have to swipe right on the preview screen before sending a snap.

Explaining on how to make a Geofilter Snapchat notes that “Geofilters are special overlays for Snaps that can only be accessed in certain locations. Artists and designers are encouraged to use this tool to bring their one-of-a-kind style to the Snapchat community. Simply choose the geographic area you want your filter to be available in and upload an image asset.”

However, there are some criteria for filters to be approved by the Snapchat team for public use. Firstly all images must be original artwork. Only Web-optimized, transparent PNGs, Adobe Illustrator, and Photoshop files are accepted. Images should be 1080 px wide and 1920 px tall, with a 149 px buffer zone at the top and bottom of the image.

Snapchat has assured that although users will need to get the location services enabled in the app for geofilters to work, the feature won’t store their location data.