Samsung to quit European PC market ‘for now’
After Sony, Samsung becomes the second company to quit the PC market in Europe allegedly due to low sales as users are more interested in mobile devices including tablets.
Samsung has confirmed that it will close down its laptop business in the European market and none of the Chromebooks or the laptops manufactured by the South Korean tech giant will be distributed in the market.
Notably, Samsung is one of the major partners of Google in the manufacture of Chromebooks which have garnered a warm welcome from users in several markets.
Samsung said that the company quickly adapts to the needs of the market to meet demand and that it has decided to discontinue laptop sales in Europe.
Although the Europeans will not be able to buy Samsung laptops in future, users from other markets will be able to buy them and the company has said that it is discontinuing sales “for now” leading to speculations that it might consider making a comeback in future when it sees a scope for good laptop sales in the region.
The company’s other products including tablets, smartphones and smartwatches will be sold undisturbed. Some speculators also say that the company has seen more demand for tablet convertibles that has affected laptop sales which has led to the decision.
The company has not shared if the employees will lose their jobs as part of the winding up. Sony made a similar decision this year by winding up its VAIO PC business resulting in almost 5,000 job cuts.