Microsoft to exclude Nokia brand name as part of rebranding efforts

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There has been widespread rumours hinting at Microsoft’s smartphone rebranding plans since the acquisition and a recent report claims that Redmond might completely get rid of the Nokia brand as soon as the coming holiday season.

According to a report from Geek On Gadgets, citing an internal Microsoft document, the software giant is planning to ditch the Nokia brand and switch over to brand new mobile devices as Windows devices instead. This means the Lumia 730, Lumia 735, and Lumia 830 will probably be the last Lumia handsets to carry Nokia branding.

“As part of our phased transition, we will drop the manufacturer name from product references during the Holiday campaign,” the leaked document titled ‘Product Naming’ reads.

As per the leaked document, upcoming Windows-based phones will continue to have the Lumia name along with Microsoft brand name but without the Nokia tag. The Redmond also reportedly plans to cut the “Phone” from Windows Phone as well, according to the report.

Microsoft is said to be planning to place the standard Windows logo alongside new devices in promotions and advertisements instead of the Windows Phone logo.

Back in April, Microsoft acquired the Nokia’s device and services business for over $7.2 billion. It was after the acquisition that Redmond renamed the brand to Microsoft Mobile, while it continued using the Nokia brand to market its new devices.

However, a Microsoft spokesperson said that the company has currently “nothing to share” about the rumoured rebranding efforts.