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#General Tech

UK Broadband rolls out Relish 4G service; urges users to dump landlines

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UK Broadband launched Relish, a new internet service to deliver super-fast broadband speeds, urging Londoners to ditch their landlines.

Around 2 years after announcing the plans to roll out the service and a trail in Southwark in summer 2012, the company has introduced the service to be available in Central London starting Wednesday.

UK Broadband claims that Relish works on 4G signals that can deliver up to 65Mbps speeds at “transparent” and low cost. Relish targets businesses as well as consumers in London and offers four key services – Home Broadband, Business Broadband, Mobile Broadband and Dedicated Business Internet.

“Central London is home to some of the world’s most talented and busy people, who have to suffer long delays in getting their broadband service set up and pay a ‘landline tax’ for a service they often don’t need,” said UK Broadband CEO Nicholas James.

Relish wants to give Londoners the broadband they deserve – and will shake up the market with a fair and transparent service that meets the digital demands of modern Londoners.

UK Broadband promises customers with no complicated set up procedures or delayed installer visits. On ordering, Relish service will be delivered within 24 hours, while dedicated business internet service will be provided within 10 days.

The router costs £50 upfront on a 4-week plan, and comes for free on a 12 month plan. Relish service for home consumers will cost £20 a month, while for businesses it will be £25 a month.

Relish is currently available in Central London and users can check for availability in their area with Relish area checker. The company has also revealed plans for launch in Greater London and other UK towns and cities in the future.