Apple on Sunday announced it has initiated a special campaign to support World AIDS Day 2014 which will see the Cupertino donating all global proceeds from its new Apps for (RED) section on the App Store to the Global Fund to fight AIDS.
Apple’s two-week Apps for (RED) campaign will run starting from Monday, November 24 to Sunday, December 7, and will consist of 25 special app versions including GarageBand, Bubble Witch 2, CSR Racing, Star Walk, Threes, Angry Birds, Clash of Clans, FIFA 15, Clear, Cut The Rope 2, Despicable Me, DJay 2, Farmville 2, Frozen Free Fall and more.
All global proceeds made through download or in-app purchases from participating apps will go straight to the Global Fund to fight AIDS.
In addition, Apple noted that it will also donate a portion of its retail and online store global sales generated over the two biggest shopping days of the year- November 28 (Black Friday) and December 1 (Cyber Monday) – to the AIDS fund. On Black Friday, Apple US customers will receive a special edition iTunes gift card with the purchase of select (RED) Apple products and donate a percentage of each qualifying sale to the charity for each card.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, Apple’s CEO.
“For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
Appreciating Apple’s contribution, Bono, co-founder of (RED) said “Apple isn’t just in the fight to end AIDS. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (RED).”
“I couldn’t be prouder to work with them.”
The campaign will coincide with World AIDS Day, which falls on Monday, Dec. 1.
