Vodafone lambasts RootMetrics’ latest report

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Vodafone has raised questions on the accuracy of a latest RootMetrics report, which ranked the mobile phone operator as the UK’s worst mobile network in comparison to other leading mobile networks.

A recent study measuring the performance of all four major UK mobile operators, carried out by research firm RootMetrics, called out Vodafone as “inconsistent” and “not fully impartial”.

The research firm calculated a “RootScore” taking into account voice calls, mobile Internet quality, reliability, speed and data, and ranked each of the mobile operators based on the score they achieved out of 100.

While EE with a rootscore of 84.6 topped the study, Three with 73.5 came second on the list, O2 followed with 66.5 score, and Vodafone with a score of 52.4 was ranked last and the worst performing mobile operator.

RootMetrics claims that the survey report offers “an unbiased, transparent characterisation of UK mobile performance from a consumer’s perspective.”

Ben Taylor, Senior Corporate Communications Manager at Vodafone said “We believe the way Root Metrics carried out its testing does not appear to follow standard industry practices, or is fully impartial, while it also incorporates data some of which may well be over six months old.”

“The evidence we have seen of how Root Metrics conducted some of its tests leads us to believe that they were carried out in an inconsistent manner.”

“Those looking for more robust research should be approaching more established researchers, such as Ookla, who are completely independent and use hundreds of thousands of real, unbiased customers across the country for its results,” Taylor added.

“We cannot take the results of this report seriously and neither should our customers.”