Samsung debuts Milk Music to take on Apple iTunes Radio

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Samsung has rolled out Milk Music, an ad-free music streaming app exclusively for Galaxy users, claimed to be the “next big thing in music.”

Milk Music, powered by Slacker seems to be the Samsung’s answer to iTunes Radio, Pandora, Spotify and a host of other streaming music apps. Much like Pandora, the app also allows six song skips per hour.

Milk Music is a sort of incarnation of Music Hub, the app launched back in 2012 as an iTunes alternative. Samsung shut down that app in the U.S. back in December.

“Milk Music introduces a fresh approach to music that reflects our innovation leadership and our focus on creating best-in-class consumer experiences,” said Gregory Lee, president and CEO of Samsung Electronics North America Headquarters.

“We’re offering consumers amazing, rich music experiences built around what matters most to them and their lifestyle.”

The Milk Music app has a slick interface with a central dial to navigate between nine genres, along with Spotlight and My Stations options. Samsung claims the new ad-free music streaming app to be “fully customizable” and offer over 200 genre stations and a library of over 13 million songs.

The company also said that it will soon offer “unique music programming from top selling and emerging artists available exclusively through Milk Music.”

The service is launched in the US and will be available for download on Google Pay Store for devices – Galaxy S4, Galaxy S3, Galaxy Note 3, and Galaxy Note 2 as well as the upcoming Galaxy S5.

“Knowing Samsung, the chances are very high” for the music streaming service to be expanded internationally, said Daren Tsui, vice president of music for Samsung’s Media Solutions Center America.