News about changes to the policy went viral and there was a huge outcry many even claiming that they will be ending their subscriptions and moving to other services.
In what can be dubbed as a damage control move, Spotify CEO Daniel Ek has penned a post on company’s site extending his apologies for the confusion.
“We should have done a better job in communicating what these policies mean and how any information you choose to share will – and will not – be used.”
“We will ask for your express permission before accessing any of this data – and we will only use it for specific purposes that will allow you to customize your Spotify experience”, Ek adds.
Ek notes that Spotify will never access photos without explicit permission and will never scan or import your photo library or camera roll. If a user gives permission to access photos, Spotify will only use or access images that have been specifically chosen by the user to share. Further they will only use the photos in a way that the user as specified – to create personalized cover art for a playlist or as profile image – giving users absolute control over their photos.
As far as location data is concerned, Ek said that they will never gather or use the location data without your explicit permission and in case a user does agree to share that information, it will be used to provide personalized recommendations to the user or to keep them up to date with music trends in that area.
In case of contacts, Ek notes that as Spotify is a social platform and many people like to share playlists and music they discover with their friends, they are looking to provide a feature that will enable users to find their friends on Spotify by searching for Spotify users in their contacts.