Sony to release PlayStation 4, PS Vita ‘Ultimate’ bundle before Christmas
Sony has plans of offering its PS Vita along with the PlayStation 4 before end of this year by selling the gaming consoles through an ‘ultimate bundle’, it has been revealed.
According to a report on MCV, Sony is planning to launch a PlayStation 4/Vita ‘Ultimate’ bundle just before the Christmas holiday season with a sales strategy highlighting the fact that gamers will be able to stream their PlayStation 4 games through to their PS Vita and play them off-screen.
The report notes that Sony is already running a TV ad campaign titled ‘The Best Way to Play’ with a cost of £2.5m. The campaign will promote PS Vita’s connectivity with PS4 and the handheld console’s big Q4 exclusive, Tearaway.
Senior product manager Ben Law was quoted as saying “We’ve got a great campaign with key messaging around new releases like Tearaway, the ever-growing game catalogue and the Remote Play service.”
This week’s issue of MCV has an image of the ‘Ultimate’ bundle, notes Video Gamer, confirming that it is slated for December release, but doesn’t mention any price.