Twitter inks deal with Google to include tweets in search results
Twitter has inked a deal with Google that will see tweets getting displayed in the search giant’s results.
According to a Bloomberg report, citing people with knowledge of the matter, tweets will show up on Google’s search results beginning first-half of 2015.
As per the report, the deal will give the search giant full access to Twitter’s firehose of tweets. This means that Google will don’t need to crawl Twitter’s site for the information as it will now come automatically from Twitter. The report claims that Twitter and Google engineers have already started working on implementing tweets into search results.
Although financial details of the deal have not yet been disclosed, the report adds that “There’s no advertising revenue involved in the deal between Twitter and Google, one of the people said. That suggests Twitter will receive data-licensing revenue, which was $41 million in the third quarter, up from $16 million a year earlier.”
Twitter is hoping that tweets appearing in Google search results will prompt more non-users to sign-up for the service.
Twitter and Google had struck a similar deal in 2009, but they abruptly ended it in 2011 as the two companies could not reach a financial agreement to continue the partnership.
News of the deal comes in time when Twitter is expected to report fourth-quarter earnings on Thursday.