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#Mobile

Apple’s UK smartphone market share topped 42.5% in November

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Apple’s UK smartphone market share has topped 42.5 percent in November, all thanks to the massive success of its iPhone 6 and iPhone 6 Plus smartphones.

According to data from Kantar Worldpanel ComTech, iOS’ share of the UK smartphone market has hit 42.5 per cent in the three months period ending November 2014. That’s a year-on-year increase of 12.2 percentage points.

The Cupertino’s growth comes at the expense of biggest rival Google’s Android, whose UK share dropped 6.7 percent to 49.7 percent over the same period.

In the U.S., the Cupertino’s share of smartphone sales grew 4.3 percentage points to reach 47.4 percent of the market, while Android fell 2 percentage points to 48.4 percent.

Android sales in the U.K., France, Germany, Spain and Italy, Europe’s five biggest economies, were collectively down by 3.2 percentage points. Despite of the decline, Android was still the leading mobile OS in those five nations, accounting for a 69.9 percent market share.

Dominic Sunnebo, one of Kantar Worldpanel ComTech’s strategic insight directors, said: “Great Britain saw the strongest share decline for Android at 6.7 percentage points.”

“The longer the new iPhone models are on the market the more their appeal will extend beyond Apple’s loyal customers. For now customer switching from Android to iOS remains stable at 18 per cent.”

Kantar chief of research Carolina Milanesi added: “A decline in Android market share does not necessarily translate into bad news for all the ecosystem’s players. The choice of brands and devices within the ecosystem empowers consumers to drive different fortunes for the players in it.”