Samsung surpasses Apple in terms of customer satisfaction
Samsung has surpassed rival Apple in terms of customer satisfaction, new report claims.
According to a recent survey conducted by the University of Michigan’s American Customer Satisfaction Index (ACSI), South Korean tech titan earned a satisfaction rating of 81 points out of 100 as against Apple which scored 79 points.
This is for the very first time that Samsung has surpassed Apple to earn a higher customer satisfaction number. While Samsung scored five points more than it did in 2013, Apple was down by two points from last year.
Next on the list were Nokia and Motorola sharing the third spot with 77 points, while HTC followed for the fourth spot with 75 points. BlackBerry surprisingly was spotted ahead of LG on the list earning 74 and 73 points, respectively.
It is surprising to note that even with immense success of its latest iPhone iteration- iPhone 6 and 6 Plus- Apple lose the top spot to Samsung whose profits and mobile sales both took a dive in 2014 and the flagship Galaxy S5 did not sell as expected. Analysts link the Cupertino’s consumer satisfaction decline to a series of issues that iPhone users experienced since the launch including #bendgate, Crescentgate, iOS bugs and more.
With this unexpected survey result, it can be concluded that customer satisfaction has nothing to do with popularity.