Google introduces Hindi ads; shows how serious it is about expansion in India

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Google has introduced Hindi ads on its display advertising network in a bid to allow advertisers to target over 500 million Hindi speakers globally as well as one of the most spoken and used languages in India.

The move is part of Google’s effort to stimulate the growth of Indic languages and extend support to more languages around the world, Google said in a statement today. “Starting today, marketers will be able to advertise to India’s booming online population in the most widely spoken local language – Hindi,” it added.

“Extending the ability to support Hindi ads will enable global advertisers to connect with one of India’s fastest growing online audiences,” it said.

With the introduction of Hindi ads, AdWords advertisers will now be able to build campaigns reaching Hindi language sites on the Google Display Network using text, image, rich media, and video display ad formats, it added.

“We hope that this launch will give a boost to the growth of Hindi web and will encourage the creation of a whole new wave of online Hindi content that will not only be useful to the burgeoning Hindi Internet audience, but also make it easy for advertisers to market to this very important consumer base,” Google Head Partner Business Solutions – India and Southeast Asia Dushyant Khare said.

In November, Google had announced the launch of Indian Language Internet Alliance (ILIA), a group committed to promote the growth of Indic language content online.

Through its efforts, the ILIA aims to enable 300 million Indian language speakers to become highly engaged Internet users by 2017. Google already offers voice search in Hindi and a website called www.hindiweb.com, a repository to discover Hindi content across websites, apps, videos and blogs for Hindi speaking Internet users.