Nintendo registers 685% jump in Wii U sales; attributes spike to Zelda launch
Nintendo has attributed the 685 percent spike in Wii U UK sales to October 4 launch of Legend of Zelda: Wind Waker HD.
Nintendo UK head of consumer marketing James Honeywell, while revealing last week’s spike in sales, told MCV that they have long believed that “software sells hardware” and they were happy that their long standing belief has been reaffirmed. Zelda HD was launched in the UK on October 4 and debuted at No.4 in the All-Formats Charts.
Wii U hasn’t been doing that well since last three quarters and Nintendo has attributed the lackluster sales to absence of software and awareness about the gaming console. Till date the console has managed to sell only 3.61 million units and according to sources inside the company they are well below Nintendo’s expectations.
Nintendo announced three different Wii U bundles in the UK carrying a price tag of £249.99 each including Mario & Luigi Premium Pack, Wii Party U Basic Pack and Just Dance 2014 Basic Pack – a move to cash-in on the approaching holiday season.