Apple Pay is witnessing a gradual rise in popularity, new report claims

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Apple’s recently launched mobile payment solution dubbed Apple Pay is gradually becoming popular among its users, new reports claim.

According to the New York Times, Apple Pay is getting good positive response from its users. McDonald’s, one of Apple Pay’s early adopter which currently deploys the payment system in all of its 14,000 restaurants in the United States, confirmed Apple’s payment service accounted for 50 percent of all of its tap-to-pay transactions.

Whole Foods, the high-end grocery chain, admitted that it had processed more than 150,000 transactions between October 20 and November 6, making up an estimated one per cent of all the grocery chain’s transactions, while Walgreens, the nationwide chain of drugstores, said its mobile wallet payments had doubled since Apple Pay came out, however it didn’t reveal exact numbers.

Even rival mobile payment solutions including Google Wallet and Softcard have noted that Apple has created awareness in the mobile payments market with its new payment system, and that they’ve seen an increase in the use of their services in the past few weeks as well.

However, the report points out that mobile payments still account for only a small percentage of overall transactions in the United States, with consumers spending just $37 billion through such payment services as compared to $24 billion recorded the previous year.