#Future Tech

Intel steps into automotive market with ‘in-vehicle solutions’

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Intel is all set to embed its silicon inside the cars’ smarter next-gen dashboards, with its new “In-Vehicle Solutions” product line of chips, development kits and an integrated software stack with an OS and middleware.

The company on Thursday, revealing its commitment to connected transportation, said the idea was to “accelerate innovation toward a future of autonomous vehicles through a standardized platform approach that worked well in computing.”

The initiative is a part of the Intel’s Internet of Things group, designed to help car manufacturers incorporate technology that users want in vehicles at lower development costs.

“To further strengthen Intel’s technology partnership with the automotive industry and prepare for the future, we are combining our breadth of experience in consumer electronics and enterprise IT with a holistic automotive investment,” the Vice President of Intel Corporation’s Internet of Things group, Doug Davis, said in a press release.

“Our goal is to fuel the evolution from convenience features available in the car today to enhanced safety features of tomorrow and eventually self-driving capabilities.”

The new hardware will be based on the company’s Atom E3800 SoC chips, which runs Tizen IVI operating system, designed to meet automotive specifications of the evolving connected car. The first products, featuring a significant number of features including the in-car infotainment systems, will be for driver assistance and telematics, while future products will include self-driving cars.

Also unveiled is Intel’s new project aimed at gathering data related to how drivers interact with their cars and other drivers and pedestrians.

Intel has been working with big names in the auto industry including BMW, Infiniti and Hyundai for years, but this move is apparently towards self-driving cars market, which is dominated by Google.