LinkedIn clocks 300 million registered users as it chases the next 3 billion

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LinkedIn has reached yet another milestone – 300 million registered users – with 100 million of them from the US alone.

“We are excited to announce that we reached a big milestone today: there are now more than 300 million LinkedIn members in the world!” announced LinkedIn in a blog post. Out of the 300 million users, two thirds are from countries other than the US with India at the second spot, followed by Brazil, UK and Canada.

LinkedIn aims to create an “economic opportunity for every one of the 3.3 billion people in the global workforce” and to fruity its goal, the professional networking sites claims to have already initiated the process of providing a personalised experience to is members based on their identity, network and knowledge.

LinkedIn said that it is focusing on helping its members to achieve their professional goals and its content products powered by Pulse, SlideShare, universal contacts app and recruiter app along with “Influencer posts from approximately 500 of the leading minds in business” are a huge step in this direction.

The professional network acknowledged that mobile is a critical factor in a platform’s success and that it is already playing an important role in LinkedIn’s success. “Later this year, we are going to hit our mobile moment, where mobile accounts for more than 50 percent of all global traffic”, said LinkedIn.

Users from Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom are already accessing LinkedIn more from their mobile devices than through their desktop computers.

“Every day we see an average of 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries through mobile.”

One thing is worth noting though – the 300 million figure is registered users and LinkedIn hasn’t provided any information about the number of monthly active users, which ideally would be the perfect measure of a site’s popularity.

Going by Q4 2013 figures, LinkedIn had over 187 million unique visitors – a figure that is definitely not a huge one considering the number of registered users. It also sheds light on the fact the LinkedIn is likely struggling with user retention and users only logon to the platform when they are either hunting for new jobs or updating their CVs.